Alice & Winner Showcase Strings at Guangzhou Music Expo 2026
GUANGZHOU, China – May 2026 — Romance Musical Instrument, a professional guitar string manufacturer and musical instrument accessories supplier, successfully participated in the 22nd Guangzhou International Musical Instruments Exhibition, held from May 28 to 31 at the China Import and Export Fair Complex (Area D).
As one of China's major trade exhibitions for the musical instrument industry, the event covered more than 40,000 square meters and brought together over 600 exhibitors from across the global musical instrument supply chain. During the four-day exhibition, Romance Musical Instrument welcomed musicians, distributors, music retailers, educators, instrument manufacturers, and international buyers interested in its Alice and Winner string brands.


A Gathering Point for Global Music Industry Professionals
The Guangzhou International Musical Instruments Exhibition serves as an important platform for manufacturers, distributors, retailers, and musicians to explore new products and market opportunities. This year's exhibition also featured industry activities including the 10th New Era Guitar Cultural Industry Conference and the Guitar China Music Festival.
Throughout the event, the Romance Musical Instrument booth attracted steady interest from visitors seeking high-quality acoustic guitar strings, electric guitar strings, ukulele strings, classical guitar strings, and OEM guitar string manufacturing solutions.
Industry professionals engaged with the company's technical and sales teams to discuss:
· Product performance and durability
· OEM and private-label manufacturing opportunities
· Global distribution partnerships
· Supply chain reliability
· String material innovations and market trends
These conversations provided valuable opportunities to exchange market insights and explore potential business cooperation.


Busy Booth Throughout the Exhibition
Throughout the exhibition, the Alice and Winner booth remained active with product demonstrations, business discussions, and customer interactions.
Visitors included music retailers, distributors, educators, professional performers, and OEM buyers from different regions. Many attendees took the opportunity to test products firsthand and discuss application requirements with the Romance team.
The face-to-face interactions allowed visitors to gain a deeper understanding of product features while enabling the company to gather valuable feedback from customers and industry professionals.


New Product Developments Draw Strong Interest
A key highlight of the exhibition was the introduction of several new guitar string series developed under the Alice and Winner brands.
The latest products feature a range of technical improvements designed to meet the evolving needs of musicians and distributors worldwide.
Enhanced Tension Stability
String consistency remains an important factor for performers and educators. The new series offers improved tension control through refined manufacturing and winding processes, helping musicians maintain stable tuning performance during practice, recording, and live performances.
Advanced Anti-Corrosion Coating Technology
Environmental conditions can significantly affect string lifespan. Romance showcased upgraded coating technologies designed to improve corrosion resistance and extend usability, particularly in humid environments and coastal regions.
Improved Harmonic Response
Optimized production processes contribute to clearer harmonics and balanced tonal performance across different playing styles. The upgraded strings received positive feedback from professional guitarists, distributors, and music educators attending the exhibition.


Strengthening Relationships Through Direct Customer Engagement
Beyond product displays, the exhibition provided an opportunity for Romance Musical Instrument to strengthen relationships with existing partners while establishing new connections with potential customers.
The team held numerous meetings with importers, distributors, instrument manufacturers, and music retailers to discuss customized requirements and long-term cooperation opportunities.
To enhance visitor engagement, the booth also featured product experience activities and interactive giveaways, creating additional opportunities for communication and product demonstrations.
These activities encouraged meaningful conversations and allowed visitors to experience the playability, tonal characteristics, and overall quality of Alice and Winner guitar strings firsthand.



Growing Demand for High-Quality Guitar Strings
The exhibition also reflected the growing global demand for durable, performance-oriented guitar strings and musical instrument accessories.
As musicians and distributors increasingly seek products that combine reliable tone, longer service life, and competitive value, manufacturers are continuing to invest in material innovation, manufacturing precision, and customization capabilities.
For distributors and brands seeking a reliable guitar string manufacturer, the exhibition provided an opportunity to explore new products, discuss OEM and ODM projects, and evaluate long-term supply partnerships.
Looking Ahead
As the Guangzhou International Musical Instruments Exhibition 2026 concluded, Romance Musical Instrument reaffirmed its commitment to product development, manufacturing excellence, and customer-focused service.
The company plans to continue investing in research and development while expanding cooperation with distributors, retailers, and OEM partners worldwide.
The exhibition not only provided a platform to showcase new products but also strengthened relationships with existing partners and created new opportunities for future international cooperation.
Through its Alice and Winner brands, Romance Musical Instrument remains committed to delivering reliable guitar strings and musical instrument accessory solutions for musicians, retailers, and business partners around the world.
About Romance Musical Instrument
Romance Musical Instrument is a professional manufacturer of guitar strings and musical instrument accessories, serving distributors, retailers, brands, and OEM partners worldwide.
With the Alice and Winner brands, With decades of manufacturing experience and comprehensive production capabilities, the company provides:
· Picks
· Capo
· OEM and ODM manufacturing services
· Other customized musical instrument accessories……
Whether you are developing your own guitar string brand or seeking a reliable manufacturing partner, Romance welcomes opportunities for long-term cooperation.
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