EN
Alice Strings News
News

Alice & Winner Showcase Strings at Guangzhou Music Expo 2026

Release time: 2026-06-22
Views: 25
Share : icon-n1 icon-n2 icon-n3

GUANGZHOU, China – May 2026 — Romance Musical Instrument, a professional guitar string manufacturer and musical instrument accessories supplier, successfully participated in the 22nd Guangzhou International Musical Instruments Exhibition, held from May 28 to 31 at the China Import and Export Fair Complex (Area D).

As one of China's major trade exhibitions for the musical instrument industry, the event covered more than 40,000 square meters and brought together over 600 exhibitors from across the global musical instrument supply chain. During the four-day exhibition, Romance Musical Instrument welcomed musicians, distributors, music retailers, educators, instrument manufacturers, and international buyers interested in its Alice and Winner string brands.

 

Alice and Winner strings booth at Guangzhou Music Expo 2026

Alice & Winner Showcase Strings at Guangzhou Music Expo 2026


A Gathering Point for Global Music Industry Professionals

The Guangzhou International Musical Instruments Exhibition serves as an important platform for manufacturers, distributors, retailers, and musicians to explore new products and market opportunities. This year's exhibition also featured industry activities including the 10th New Era Guitar Cultural Industry Conference and the Guitar China Music Festival.

Throughout the event, the Romance Musical Instrument booth attracted steady interest from visitors seeking high-quality acoustic guitar strings, electric guitar strings, ukulele strings, classical guitar strings, and OEM guitar string manufacturing solutions.

Industry professionals engaged with the company's technical and sales teams to discuss:

· Product performance and durability

· OEM and private-label manufacturing opportunities

· Global distribution partnerships

· Supply chain reliability

· String material innovations and market trends

These conversations provided valuable opportunities to exchange market insights and explore potential business cooperation.


Alice & Winner Showcase Strings

Alice & Winner Showcase Strings at Guangzhou Music Expo 2026

 

Busy Booth Throughout the Exhibition

Throughout the exhibition, the Alice and Winner booth remained active with product demonstrations, business discussions, and customer interactions.

Visitors included music retailers, distributors, educators, professional performers, and OEM buyers from different regions. Many attendees took the opportunity to test products firsthand and discuss application requirements with the Romance team.

The face-to-face interactions allowed visitors to gain a deeper understanding of product features while enabling the company to gather valuable feedback from customers and industry professionals.


Romance Musical Instrument staff stamping brochures for visitors

international buyer taking a photo and selecting Winner acoustic guitar strings from the display wall

 

New Product Developments Draw Strong Interest

A key highlight of the exhibition was the introduction of several new guitar string series developed under the Alice and Winner brands.

The latest products feature a range of technical improvements designed to meet the evolving needs of musicians and distributors worldwide.

Enhanced Tension Stability

String consistency remains an important factor for performers and educators. The new series offers improved tension control through refined manufacturing and winding processes, helping musicians maintain stable tuning performance during practice, recording, and live performances.

Advanced Anti-Corrosion Coating Technology

Environmental conditions can significantly affect string lifespan. Romance showcased upgraded coating technologies designed to improve corrosion resistance and extend usability, particularly in humid environments and coastal regions.

Improved Harmonic Response

Optimized production processes contribute to clearer harmonics and balanced tonal performance across different playing styles. The upgraded strings received positive feedback from professional guitarists, distributors, and music educators attending the exhibition.


International buyers discussing OEM guitar string cooperation

Distributor reviewing product catalog for wholesale Winner guitar strings

 

Strengthening Relationships Through Direct Customer Engagement

Beyond product displays, the exhibition provided an opportunity for Romance Musical Instrument to strengthen relationships with existing partners while establishing new connections with potential customers.

The team held numerous meetings with importers, distributors, instrument manufacturers, and music retailers to discuss customized requirements and long-term cooperation opportunities.

To enhance visitor engagement, the booth also featured product experience activities and interactive giveaways, creating additional opportunities for communication and product demonstrations.

These activities encouraged meaningful conversations and allowed visitors to experience the playability, tonal characteristics, and overall quality of Alice and Winner guitar strings firsthand.


Music industry distributors negotiating OEM guitar string partnershipsBusiness discussion at the Winner guitar strings booth

Visitors browsing Alice guitar strings on the display wall

Growing Demand for High-Quality Guitar Strings

The exhibition also reflected the growing global demand for durable, performance-oriented guitar strings and musical instrument accessories.

As musicians and distributors increasingly seek products that combine reliable tone, longer service life, and competitive value, manufacturers are continuing to invest in material innovation, manufacturing precision, and customization capabilities.

For distributors and brands seeking a reliable guitar string manufacturer, the exhibition provided an opportunity to explore new products, discuss OEM and ODM projects, and evaluate long-term supply partnerships.

Looking Ahead

As the Guangzhou International Musical Instruments Exhibition 2026 concluded, Romance Musical Instrument reaffirmed its commitment to product development, manufacturing excellence, and customer-focused service.

The company plans to continue investing in research and development while expanding cooperation with distributors, retailers, and OEM partners worldwide.

The exhibition not only provided a platform to showcase new products but also strengthened relationships with existing partners and created new opportunities for future international cooperation.

Through its Alice and Winner brands, Romance Musical Instrument remains committed to delivering reliable guitar strings and musical instrument accessory solutions for musicians, retailers, and business partners around the world.

About Romance Musical Instrument

Romance Musical Instrument is a professional manufacturer of guitar strings and musical instrument accessories, serving distributors, retailers, brands, and OEM partners worldwide.

With the Alice and Winner brands,  With decades of manufacturing experience and comprehensive production capabilities, the company provides:

· Acoustic guitar strings

· Electric guitar strings

· Classical guitar strings

· Ukulele strings

· Violin Strings

· Guitalele Strings

· Guitar Accessories

· Picks

· Capo

· OEM and ODM manufacturing services 

· Other customized musical instrument accessories……

Whether you are developing your own guitar string brand or seeking a reliable manufacturing partner, Romance welcomes opportunities for long-term cooperation.

Contact our team to discuss your project requirements.

Relate News

Alice & Winner Strings Support Asia International Guitar Orchestra Festival 2026 in Singapore

Alice & Winner Strings Support Asia International Guitar Orchestra Festival 2026 in Singapore

Discover how Alice Strings & Winner Strings supported the 2026 Singapore Guitar Festival. Visit Booth 20.2F02 at the 22nd Music Guangzhou exhibition from May 28-31!
Alice guitar strings

Pluck the Latest Alice Guitar Strings at NAMM 2024 (America)!

Introducing Alice Strings: Elevating the Art of Sound with Premium Instrument Strings

Everything You Should Know about an 8-String Mandolin

Daniele Defranis Visited Alice for Feeling the Best Classical Guitar Strings

To find the best classical guitar strings, Daniele Defranis, a composer, arranger, teacher, concert performer, and guitarist from Milan, Italy, has come to Alice’s factory and felt Alice’s guitar strings in person.
Guitar Strings

The Complete Guide to the Types of Guitar Strings

The article mainly discuss the component of the guitar string and the types of guitar strings with the example of three types of guitar (acoustic, electric, and classical guitar).

Guitar Strings Guide: Everything You Need to Know

The article mainly discuss how guitar strings are classified, and how to properly maintain them. Let us take a look!

Music China 2019 | Alice Strings Attended The Show Flawlessly, and we look forward to seeing you again next year!

Music China 2019 | Alice Strings Attended The Show Flawlessly, and we look forward to seeing you again next year!
1

从中国走向世界,Alice琴弦倾情赞助第33届德国伊瑟隆国际吉他艺术节!

1

以弦为媒,连接世界!Alice&Winner琴弦助力第八届秦岭国际吉他艺术节

1

Alice&Winner琴弦闪耀2025上海国际吉他艺术节,共筑音乐梦想!

Let the world listen to the music of China | Guangzhou Romance attended the Music China 2019 with Alice strings

Let the world listen to the voice of China| Guangzhou Romance attended the Music China 2019 with Alice strings
Leave A Message