July 26 – August 1, 2026 – The International Guitar Festival Iserlohn, one of the world's most prestigious classical guitar festivals, concluded successfully in Iserlohn, Germany. Bringing together renowned guitarists, educators, composers, luthiers, and music enthusiasts from around the world, the week-long event once again served as an important platform for artistic exchange and international collaboration.
As a sponsor of the festival, Alice Strings proudly showcased its commitment to quality, innovation, and manufacturing excellence while further strengthening its international brand presence.
Founded in 1992 by the acclaimed German guitarist and educator Thomas Kirchhoff, The International Guitar Festival Iserlohn has grown into one of the most respected events in the international classical guitar community. For more than three decades, the festival has brought together leading performers, educators, students, composers, and instrument makers, creating a unique environment for learning, performance, and cultural exchange.
Held annually in the picturesque city of Iserlohn, Germany, the festival attracts participants from Europe, Asia, the Americas, and beyond, making it one of the most influential gatherings in the classical guitar world.
Throughout the festival, participants enjoyed a comprehensive program of masterclasses, lectures, workshops, public performances, and educational sessions led by internationally recognized artists and educators.
The program covered a wide range of topics, from technical development and musical interpretation to historical performance practices and contemporary repertoire, providing valuable learning opportunities for guitarists of all levels.
Each evening, audiences gathered at the historic Oberste Stadtkirche church in the heart of Iserlohn for a series of world-class concerts. Over the years, the festival has welcomed legendary artists such as David Russell, Zoran Dukić, Aniello Desiderio, and the Los Angeles Guitar Quartet, reinforcing its reputation as one of the premier events in classical guitar.
Alice Strings was honored to participate in this internationally recognized festival alongside distinguished musicians and industry professionals from around the world, showcasing the strength and capabilities of Chinese string manufacturing.
Participation in the festival reflects the growing international recognition of Alice Strings for its consistent product quality, advanced manufacturing capabilities, and long-term commitment to innovation.
For many years, the premium guitar string market has been dominated by established international brands. Through continuous investment in research, manufacturing technology, and quality control, Alice Strings has steadily earned the trust of distributors, OEM partners, professional musicians, and music retailers across global markets.
Beyond outstanding performances, The International Guitar Festival Iserlohn serves as an important platform for dialogue and collaboration within the global guitar community.
During the festival, the Alice team had the opportunity to exchange ideas with professional performers, educators, luthiers, distributors, and industry partners from different countries. These discussions provided valuable insights into evolving market expectations regarding tone, playability, durability, and product performance.
Such direct communication with musicians and industry professionals continues to inspire Alice's product development and reinforces the company's commitment to delivering reliable, high-quality strings that meet the needs of musicians worldwide.
With the vision of "Bringing Chinese Strings to the World," Alice Strings remains committed to continuous innovation, precision manufacturing, and international brand development.
From expanding its global distribution network to participating in internationally recognized music festivals and industry events, Alice continues to strengthen its presence in the worldwide music community.
Looking ahead, the company will continue to support international guitar festivals, professional competitions, and cultural exchange programs while delivering innovative, high-quality products that inspire musicians around the world.
The successful conclusion of the 2026 International Guitar Festival Iserlohn marks another milestone in Alice Strings' international journey. The company looks forward to strengthening partnerships with musicians, educators, distributors, and industry professionals while continuing to contribute to the global music community through innovation, quality manufacturing, and a passion for music.
Founded in 1999, Alice Strings is a leading technology-driven manufacturer specializing in the research, development, production, and global distribution of musical instrument strings and accessories.
The company operates a 30,000 m² modern manufacturing facility equipped with more than 1,000 advanced production machines, approximately 90% of which are automated, enabling fully integrated production from raw material processing to finished products.
Certified to ISO 9001:2015 and holding more than 50 patents, Alice Strings offers over 2,000 products under its flagship Alice® brand. Its product portfolio includes strings for acoustic, electric, and classical guitars, basses, ukuleles, violins, traditional Chinese instruments, and a wide range of musical accessories.
Today, Alice products are distributed in more than 50 countries and regions, serving distributors, retailers, OEM/ODM partners, and musicians worldwide. Through continuous innovation and uncompromising quality, Alice remains dedicated to delivering reliable products and supporting musicians around the world with high-quality strings and accessories.
