Alice Strings Wraps Up a Successful Exhibition at Music China 2026

Alice & Winner successfully concluded its participation in Music China 2026, held in Shanghai, China, from October 28 to 31. During the four-day exhibition, our team welcomed musicians, distributors, industry professionals, long-standing partners and new visitors from China and around the world at Booth W4C52.

The event provided a valuable platform to showcase our latest musical instrument strings and accessories, exchange industry insights, and strengthen relationships with customers and business partners in the international musical instrument industry.

Connecting with Industry Professionals and Musicians

Throughout the exhibition, the Alice & Winner booth attracted visitors from different sectors of the musical instrument industry, including distributors, retailers, musicians, educators and industry experts.

Our team introduced various product ranges and discussed string construction, material selection, tonal characteristics and application requirements with visitors. These face-to-face conversations also provided valuable insights into evolving market demands and the expectations of musicians and business partners.

During the exhibition, senior representatives from the China National Light Industry Council and the China Musical Instrument Association, including Wang Shicheng, an advisory expert to the Expert Committee of the China Musical Instrument Association, visited our booth.

They learned about the new products showcased at the exhibition and exchanged views with our team on current industry developments and future market trends. These discussions provided valuable insights for our future product development and market strategies.

From classical and acoustic guitar strings to electric guitar, bass and traditional instrument strings, our product range reflected Alice & Winner's ongoing focus on meeting the diverse needs of musicians.

Showcasing New Products at Music China 2026

One of the highlights of this year's exhibition was the introduction of several new products across our strings and musical instrument accessories collections.

Featured products included:

WR640 Series Electric Bass Strings

Designed to balance tonal performance, playing feel and corrosion resistance, the WR640 series offers bass players another option for their playing needs.

WRCP1-A Acoustic Guitar Capo

Featuring a secure clamping structure and anti-slip design, the WRCP1-A capo is developed to provide reliable positioning and stable performance during use.

WR4 Resin Guitar Picks

Featuring a distinctive flowing-color pattern, the WR4 resin picks combine visual appeal with consistent response and rebound, offering a distinctive playing experience.

Resin Guitar Pickguards

Our innovative resin guitar pickguards combine lightweight construction, durability and a contoured fit, providing instrument protection while allowing greater customization possibilities.

Alongside these new releases, Alice & Winner's established strings collections also attracted interest from visitors, highlighting the continued demand for our guitar, bass and other musical instrument strings.

Building Connections and Exploring New Opportunities

Beyond product displays, Music China 2026 offered valuable opportunities for direct communication with customers, distributors and industry professionals.

Discussions covered product performance, application requirements, market trends and potential business cooperation. These exchanges helped us gain a better understanding of customer expectations across different markets and provided useful input for future product development.

We sincerely appreciate everyone who visited our booth, explored our products and shared their feedback. Every conversation and suggestion contributes to our continued improvement and helps us build stronger relationships with our partners.

Moving Forward with a Commitment to Quality

Although Music China 2026 has come to an end, Alice & Winner remains committed to developing quality musical instrument strings and accessories.

We will continue to focus on product innovation, manufacturing quality and customer satisfaction, providing reliable strings and accessories for musicians and musical instrument businesses worldwide.

Thank you to everyone who visited us at Booth W4C52 and made this exhibition a memorable experience.

The exhibition may be over, but the music goes on. We look forward to seeing you again at future industry events!